Real Life Social Networks
I just received a beta invite for SkyDeck, a social networking site that uses information from your cell phone bill. I installed the Firefox toolbar, and then set up the toolbar with the login and password to T-Mobile's website. The toolbar stores my credentials, downloads my cell phone logs, and then sends them to the SkyDeck servers for analysis. This keeps my login and password secure, but makes the process of gathering information simple.
The service allows you to attach information to each phone call, including naming and tagging the contact and tagging and taking notes on each call, if desired. They use the information in your cell phone call logs to figure out who you talk to the most. I find the information interesting, but this service hints at some technical concepts that I think are VERY interesting.
Today's social network sites (Facebook, Myspace, etc.) create an online environment for social interaction to take place. They allow messaging, profile pages, and even network supported instant messaging. They work best (and sometimes only allow) communication within their system. They map our real life social connections onto the system of the social network.
SkyDeck's big idea is a reverse of that concept. They map a social network onto our real live social connections. This allows us to communicate exactly they way we want to, using our cell phones. I imagine they want to expand this service to email, instant messaging, and other forms of communication as well.
This concept is huge, and spells the future of the way we think of social networking. New and existing social networks will be forced to work the way we want to work. They will find it necessary to augment our life, rather then try and force our life into a closed system paradigm.
There are barriers to such progress, mostly in the form of secure information sharing between services. I want my social networking software to have access to my cell phone logs, email, and IM conversations without sharing my credentials. OAuth seems to solve this problem nicely. I look forward to the social networks of the future.
(Oh, and I have a few invites to hand out, if anyone is interested...)
